Monday, March 31, 2008

Nike Inc. has some problems

According to Holmes (2006), Nike tries to be green, but the company has some problems. An environmental magazine complained about Nike Inc. because Nike’s plastic air pockets are used a strong greenhouse gas, SF6. When thousands of air pockets are broken, SF6 is emitted in the air. The company used nitrogen instead of SF6; however, the new air pockets are broken more easily than old ones. After 14 years, Nike eventually completed SF6-free air pockets.

Nike is not a great company for a few reasons. Many people believe Nike is, but it is actually not.

The first problem is their materials. Their shoes are actually nice. They are light and high-end. Everyone likes Nike shoes. If we put on their shoes, it is easy for us to run and comfortable to play basketball. We can even customize our own shoes on Nike’s website. They have many designers, so they can create new hot shoes. On the other hand, the company uses materials that are bad for human bodies. They should consider the problem before they produce shoes.

Next, Nike does not make some efforts to save environment. You can know that if you go to their website. They show a lot of nice shoes, but they do not write anything about the ecology. Nike is one of the top companies in the world. They have a lot of fans and influential. Besides, the company has enough money to care about environment. If they start campaigns for the ecology, many people would participate in it. Therefore, Nike should start producing green shoes, and it should start ecological campaigns.

Third, children were working for long time in developing countries. NGO organizations and some of the U.S. college students sued Nike because children were working at Nike factories in Southeast Asia. The company also has other problems: cheap labor, long working hours and forced labor. Many companies in the world absolutely have same problems. They should have international law to stop the problems.

Reference

Holmes, S. (2006, September 21). Nike Goes For the Green; After 14 years, it figures out how to get greenhouse gas out of its sneakers. Business Week. Retrieved on March 24, 2008, from Lexis Nexis database.

1 comment:

Unknown said...

Do you even know why Nike has problems with their subcontractors? Did you research that before you wrote this paper? Hmmm...might try that. It's because the subcontractors find out when the inspection is and get things up to par while Nike people are there. Then when Nike people leave, it goes back to the same ol stuff. Try researching more than one angle before posting your poor grammar, biased paper.