Nike Is A First Company

Products of Nike Inc. contained toxic chemicals. In 1992, a German environmental magazine argued that Nike shoes had a strong greenhouse gas, SF6 (Holmes, 2006). Besides, Nike admitted that Nike football shirts had a little toxics in 2000 (BBC Sport, 2000).

Nike is a nice and ecological company. Nike acted responsibly and should be admired for three reasons.

The first reason is that Nike dealt with these problems. Some companies and even government never admit their faults, but the firm admitted their faults. In the first incident, they stopped producing Air Max, which had a greenhouse gas. In the second incident, the firm withdrew the shirts that had a toxic chemical from same stores. Nike coped with these problems quickly in both cases.

Next, they did not give up. They improved their products in safe ways. Nike has researchers. This is also a good thing because the firm can research any time it needs, can know whether its products contain toxic chemicals or not and can improve its products to safe and ecological ones if there are any problems. The researchers had researched for 14 years. To make new shoes, they faced a problem. New air pockets were easy to be broken. After many tests, they finally completed new shoes, Air max 360. Nike can keep making efforts for long time.

Next, the firm did the right thing to be green when they said they wanted to be that way. Nike knew that it would lose high profits by stopping producing Air Max. However, Nike stopped and researched for a long time because it had passions to be an ecological company and to offer high faculty shoes to athletes. Good companies have to have high motivation or goals to achieve. Nike did not care about its profits, and it can strive for what it wants to produce to people.

In conclusion, Nike had a few big problems in 2000, but they overcame the problems by dealing with them quickly, making efforts, and having strong passions. Nike can do many things. The company should be regarded as a reliable company.


References

BBC Sport. (2000, January 8). ‘No Danger’ of toxic traces shirts. BBC News.
Retrieved March 24, 2008, from http://news.bbc.co.uk/2/hi/europe/593721.stm

Holmes, S. (2006, September 25). Nike Goes For the Green; After 14 years, it
Figures out how to get greenhouse gas out of its sneakers. Business Week. Retrieved March 24, 2008, from Lexis Nexis Database.